Authentic Inclusion Starts With Products That Truly Serve the Community
Curlology Curl Academy evaluates and recommends brands whose products deliver real results for textured hair, especially the coily and kinky textures that are often overlooked in product development.
If your products genuinely work, we want to validate that and connect you with the community that needs them.
Featured inCÉCRED
SalonCentric
Ouidad
Innersense Organic Beauty
A Curlology recommendation helps your products stand out in a space where trust is everything.
It signals that your formulas support textured hair with integrity, that they perform in real‑world conditions, and that professionals can rely on them behind the chair. This kind of validation strengthens your positioning in a category where buyers are discerning and deeply informed.
Real Expertise
Our credibility comes from years of textured-hair education and lived experience. When we recommend a product, people trust it because they trust the depth behind our work.
Intentional Selectivity
We assess whether brands demonstrate genuine understanding of and respect for textured hair culture, history, and community. Authenticity matters. Performative inclusion is easy to spot.
A Full-Spectrum Perspective
We work closely with consumers, professionals, schools, and industry partners. This gives us a 360° understanding of how products perform in real life, not just in theory.
Impact That Goes Beyond Visibility
We evaluate how products perform on textured hair, moisture, definition, frizz control, and scalp health.
Our insights show brands how their products actually feel and function in real life.
Values-Aligned Leadership
Partnering with Curology signals thoughtful, informed participation in textured-hair care.
It positions your brand as intentional and committed to meaningful progress.
Honest, Supportive Evaluation
We offer clear, respectful feedback. If a product is ready, we champion it. If it needs refinement, we say so with care.
Our goal is to uplift offerings that truly serve textured-hair consumers.
You can’t earn trust in the textured hair space without serving real inclusivity.
The beauty industry has historically underserved people with textured hair. Products tested primarily on straighter textures and marketed as "for all hair types." Formulations that work well on some textures but not on coily, kinky, and tightly curled hair. Marketing that looks inclusive but doesn't always deliver inclusive results.
The result? Consumers, particularly Black consumers and people with Type 3-4 hair, have learned to be skeptical. The community has experienced enough disappointment to earn that skepticism.
That's where Curlology comes in.
We serve as an independent evaluator, testing products rigorously on textured hair and providing honest guidance to consumers and professionals.
What Brand Partnership Includes.
Past Project
The Atlas Project
A bold reimagining of a timeless brand.
Let’s Work TogetherIf you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.